Skip to main content
Bindly HealthGet a walkthrough

The BOR letter

Switching brokers is one signature.

No carrier change. No rate change. No plan change. Just a better broker doing more for the same money the carrier is already paying.

What is a BOR letter?

A Broker of Record (BOR) letter is a one-page document — signed by an officer of your company on your letterhead — that instructs your insurance carrier to recognize a new broker (Bindly) as the authorized agent for your existing group health policy. It changes who services your account, not the policy itself: same carrier, same plan, same network, same premiums, same renewal date. After the carrier processes the BOR (usually 5–14 business days), Bindly takes over servicing, your Bindly Group Concierge bundle activates, and the prior broker stops collecting commissions on future premium periods.

Everything you might wonder

What is a BOR letter?

A Broker of Record letter is a one-page document an employer sends to a carrier instructing them to recognize a new broker (Bindly) as the agent of record for an existing policy. It does not change the plan, the rates, the network, or the renewal date — only who services the account.

Does it cost us anything?

No. Carriers pay the broker commission; employers do not. Your incumbent broker keeps every dollar they've already earned. Going forward, the commission flows to Bindly — which is what funds the Concierge bundle.

What changes for our team?

Plan-wise, nothing. Same carrier, same network, same ID cards, same rates. What changes is service: faster responses, an EE-facing app, COBRA admin, 1095 filing, claims advocacy, compliance calendar — every service in the Concierge bundle activates.

What's the timeline?

Typically 30 days. Carriers process BOR letters within ~14 days. We use the second half of the month to collect plan documents, build your compliance calendar, and run a 'welcome to Bindly' campaign to your employees. By day 30, Concierge services are live.

Can our current broker fight it?

They can try. The employer is the decision-maker — carriers honor the BOR signed by the policyholder. Some incumbents will counter-pitch. We provide a 'why we're switching' template if you'd like to keep that conversation brief and professional.

When in our plan year can we do this?

Any time. A BOR is not tied to renewal — you can switch in month 3 of a 12-month plan year and the policy continues uninterrupted. Most employers prefer to switch 60–90 days before renewal so we have time to model alternatives, but it's not required.

What about commission split mid-year?

By industry convention, commission for the remainder of the current term goes to the broker on file at the time of each premium payment. Bindly begins receiving commission on the next premium after the BOR is effective with the carrier.

Will the carrier know we're shopping?

Carriers are aware of broker changes; they're a normal part of the industry. They do not penalize the group, change renewal rates, or treat the account differently because of a BOR. Carriers regularly switch which broker services an account — many groups change brokers every 3–5 years.

One-click BOR generator

Pre-fill the BOR letter in under 2 minutes.

We email the draft PDF straight to your signer. Print and sign, or drop it into DocuSign — return the signed PDF to us and Bindly handles the rest with the carrier.

Generate your BOR letter

We'll email the signed-ready PDF to your signer within a minute.

Your company
The carrier this BOR is for
Dates

Typically the day you sign — carriers honor whatever BOR has the most recent date.

The signer

Must be an officer with authority to bind benefits decisions — typically the CEO, CFO, COO, or VP of People. The carrier verifies this before honoring the BOR.

We email the unsigned draft to the signer for review. We do not send anything to the carrier until you confirm.

Coverage stays in force throughout. A BOR is a designation of broker — it is not a request to cancel, replace, or rewrite any policy.

Prefer a 20-min walkthrough first?See the Concierge bundle

What we'll do in the first 30 days

  1. Day 0: BOR signed and submitted to your carrier.
  2. Day 1–7: We collect plan documents, schedule of benefits, current contribution strategy, and current EE roster.
  3. Day 7–14: Carrier processes BOR. We collect plan documents, build your compliance calendar, and assign your dedicated Bindly account team.
  4. Day 14–21: We run a “welcome to Bindly” campaign to your employees — they install the mobile app and meet the AI chat.
  5. Day 21–30: First CFO check-in. Compliance calendar populated. Claims advocacy desk staffed. Open enrollment plan drafted (if applicable).
  6. Day 30+: Operating mode. Every service in your tier is live.